Media Buying agencies for B2B.
Media Buying is the discipline of planning and purchasing paid media across channels (TV, OOH, print, radio, cinema, digital, programmatic, retail media) on behalf of an advertiser. It is distinct from PPC (search), Paid Social (Meta/TikTok/LinkedIn), and Programmatic (DSP-led automated buying), all of which usually sit inside a fuller media plan rather than alongside it. This page shows every agency on AgencyIndex offering media buying for B2B.
- 5 UK agencies offering media buying for B2B
- Part of the Media Buying service set
- Indexed for B2B
- Reviewed 17 May 2026
Afloat Digital is an independent UK marketing agency built on 14 years of hands-on paid media experience. We've supported a wide range of businesses across different industries, from larger established companies to family-run retailers and start-ups. Rated 5.0 on Google. We build a custom plan around every business we work with, so you can treat us as your external marketing department while you focus on running the business.
The UK's Most Effective Marketing Agency and Europe's Best Independent Agency. Arke Agency is a full-service marketing agency in Brighton, UK.
For over 7 years, Digiwoods has provided expert digital marketing for B2B business across the UK, helping 7-figure businesses grow with impactful marketing and creative solutions.
The B2B Growth Agency Predictable pipeline growth is a constant challenge for B2B marketing teams. It starts with better MQLs, stronger SQL conversion, and efficient customer acquisition. That’s where Overdrive comes in.
SearchUp is a Stoke-on-Trent-based SEO and digital marketing agency specialising in eCommerce and DTC brands, offering SEO, PPC, server-side tracking, and AI visibility services. We work with a range of clients from independent ecommerce brands to household names with billions in annual revenue, delivering data-led results rather than vanity metrics. Founded and run without outside investment or industry connections, SearchUp has grown into a consistently profitable agency with strong margins, built on a practitioner-first approach: honest, direct communication and no lock-in contracts.
AgencyIndex tracks 5 media buying agencies for B2B. The list above is filtered to that intersection and ordered with verified and featured listings first.
For the wider editor's view on media buying agencies in the UK, see the media buying service brief. For context on B2B as a sector, see the B2B industry brief. The pricing, timeline and red-flag notes below apply to media buying as a discipline; they do not change materially for B2B.
Independent media agencies: SME cross-channel £2,000-7,500/mo · mid-market £7,500-20,000/mo · larger accounts £15,000-30,000+/mo. Holding-group networks: meaningful retained support £10,000-30,000+/mo · multi-channel enterprise £25,000-100,000+/mo. Commission models: typically 5-15% of spend on larger or execution-led accounts, 10-20% on smaller accounts. Hybrid (base retainer plus % above a threshold) is now the most common 2026 model. Trading desk / execution-only fees usually layered on top.
1-3wk brief, audience and KPI definition, initial channel hypothesis · 1-2wk plan refinement and stakeholder approval · 1-3wk trading and setup (IOs, programmatic builds, tracking, creative trafficking) · launch within days of final sign-off. First pacing read 1-2 weeks post-launch, first formal optimisation report 2-4 weeks in. Always-on cadence: daily delivery checks, weekly optimisation, monthly business review, quarterly planning reset. Complex enterprise or multi-channel launches run 8-12+ weeks.
- · Will not state in writing whether the agency acts as agent or principal on each channel, or refuses to disclose principal-trading margin
- · No AVB / rebate / vendor incentive clause in the contract, or wording that lets the agency retain undisclosed media-owner rebates
- · No audit rights for the advertiser, including no access to invoices, supply-path data, or holding-company-level rebate records
- · Digital supply chain (DSP, SSP, data, verification, trading desk fees) not separated from media cost in reporting
- · Reluctant to commit to ISBA Framework Agreement principles or IPA contract recommendations as a baseline
- · Pure percentage-of-spend pricing with no flat-fee or hybrid option, and no commitment to outcome metrics alongside delivery
- · Trading desk or proprietary inventory recommended as default without an independent benchmark
Media Buying agencies in other sectors.
Other services for B2B.
What brands ask about media buying agencies.
The 5 questions our editors get most often, answered honestly. These apply to media buying as a discipline across every industry.